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Information on the authenticity of customer reviews

Every consumer review is checked for authenticity before it is published to ensure that reviews only come from consumers who have actually purchased/used the products reviewed. The check is carried out

  • by manual verification in the form of a comparison of the review with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.
  • by sending individualised links to consumers after completion of an online order, which lead to an online evaluation form and ensure that access to the evaluation function is only granted to consumers who have actually purchased a product
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